Critico
— Communication without compromise.

Critico is the product of a unique vision. Two great companies, PageOne and BP Multipage, now working together as one. Providing their customers a better range of critical communications solutions, while giving them a higher level of quality and service. 24 hours a day, 365 days a year.

This transformation reflects not just a change in name, but a bold step forward in aligning their brand with the diverse and cutting-edge range of technologies and services they now offer. So Studio was tasked with creating a brand identity that encapsulates this innovative proposition.

The new logomark comprises a pair of interlocking C’s, echoing the fusion of "Critical" and "Communications" in the new name, Critico. It symbolises connectivity, dependability, and cohesion.

As a business, Critico operates across six distinct sectors, each distinguished by a unique color palette, icon, and pattern. These abstract patterns depict the fluidity of communication. Additionally, motion is integrated throughout the new identity system, reinforcing the brand's forward-thinking ethos. 

Scope
Brand Identity, Print Design,
Motion, Brand Guidelines

Collaborators
Karen O'Neill & Michael Mesbur -
Creative Strategy, Naming & Copy

SO STUDIO