Peacock & Co.
— Entertain in style

Peacock & Co. is a luxury tablescaping business, supplying high-end tableware collections for home entertaining. We worked with them to develop a name and brand which reflected their aim to “encourage people to come together to share food, stories and nurture relationships”.

The name was inspired by the peacock’s tendency to show-off for its audience. We created a stylised art-deco peacock icon and then further simplified it to create an elegant repeat pattern. A curved, golden, wordmark was created – taking inspiration from French bistros – along with a pastel colour palette, which was chosen to reflect the dinnerware collections.

Scope
Brand Identity, Naming,
Print Design, Art-Direction

Collaborators
Brendan Ryan - Photography
Eleanor Harper - Art-Direction

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"So Studio brought our brand to life in the most exquisite way. They nailed the brief first time round and challenged us in areas they felt could be improved, which led to a much stronger output and a brand toolkit that was dynamic and flexible. So Studio were so professional to deal with at all times throughout the project, kept within the budget, and delivered everything we needed ahead of the deadline. I highly recommend working with So Studio."

Monique McGahon | Co-Owner, Peacock & Co.

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