The Corporate Governance Institute
— The DNA of any business

The Corporate Governance Institute is the world’s leading provider of education and certification for existing and aspiring boardroom directors. At its core, Corporate Governance is a system of rules, practices, and processes by which a company is directed and controlled. We felt there was a clear link between Corporate Governance and DNA, which contains the instructions required for an organism to develop, survive, and evolve.

Using this analogy, we created a logo based on a strand of DNA, and a graphic device inspired by imagery of DNA sequencing. The end result is a brand which feels suitabley premium and corporate, but unique enough to stand out amongst its peers. 

Brand Identity, Print Design,
Website Art-Direction,
Iconography, Brand Guidelines


"Working with So Studio was a genuine pleasure. They instantly understood the task at hand, always brought great ideas to the table, and delivered a brand we can be proud of. They took the time to patiently guide us through all steps of the journey while always communicating clearly along the way. We look forward to working with So Studio into the future and would highly recommend them."

Anthony Quigley | Co-Founder, The Corporate Governance Institute